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THE WOMEN'S LEADERSHIP SUMMIT AT KELLEY

The Women's Leadership Summit is a full-day event where students, alumni, corporate professionals, and the staff at IU come together to discuss the issue of gender equality, discover solutions that we can one day bring into the workplace, and as a result, learn how to be more effective leaders. With men and women from all majors participating, we are able to become aware of issues in our own fields and see how current companies are already trying to create an equal level playing field. As Vice President of Marketing and Co-President, I created marketing collateral, managed recruitment, oversaw marketing campaigns, delegated advertising and marketing tasks, networked with professionals across industries, developed presentations for grant requests, and budgeted for the large event. 

INTEGRATED MARKETING PLAN

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Purpose:
Advertise & engage with both business professionals and students
Purpose:
Advertise & engage with student body and other student organizations 
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Purpose:
Advertise & engage with students - mainly through real time Instagram stories & posts referring to established events in the future and featured spotlights of the team 
Purpose:
Provide high click through rates on advertisements and engage with audience through direct mail marketing channels
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