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ALPHA KAPPA PSI

Alpha Kappa Psi is one of the professional co-ed fraternities on IU's campus. The organization is ambitious to recruit successful business leaders whom we continue to shape through an emphasis on self-awareness and professionalism. As Vice President of Communications & Assistant Director of Marketing, I was able to create marketing collateral and integrated marketing strategies in order to advertise rush events while maintaining the brand image of the fraternity. 

SOCIAL MEDIA PLANNING

SPRING 2017 RUSH

Platforms Utilized:

  • Instagram: Engaging with the audience - locating tabling events, promoting rush events, countdowns, spotlights of active brothers  

  • Facebook: Sharing with the audience - an opportunity for active brothers to brand themselves through profile picture frames, sharing promotional videos, and reaching out to potential rushees through Facebook events and invites 

Other Channels:

  • Direct Mail: Collecting email lists from past rushees and email sign-ups through tabling & increasing awareness of Spring rush

  • Events: Attending student involvement fairs and tabling in front of dorms to spread brand awareness

  • Strategic Partnerships: Partnering with Kelley Living Learning Center to promote general Kelley organizations and increasing brand awareness among all other business fraternities 

INTEGRATED MARKETING PLAN

SPRING 2018 RUSH

Social Media Planning: 

  • Instagram & Facebook 

Marketing Collateral Planning: 

  • Posters

  • Direct Mail

  • Digital Advertisements: Instagram Story engagement 

  • Business Cards 

  • Promotional Videos - Video Teasers, Full Rush Video, & Alumni Testimonials 

  • Branding Collateral: Cover Photos & Facebook Frames 

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FALL 2018 RUSH

Social Media Planning: 

  • Instagram & Facebook 

Marketing Collateral Planning: 

  • Posters

  • Direct Mail

  • Strategic Partnerships with more Living Learning Centers

  • Tabling Events

  • Student Involvement Fairs 

  • Digital Advertisements: Instagram Story engagement 

  • Business Cards 

  • Promotional Videos - Video Teasers, Full Rush Video, & Alumni Testimonials 

  • Branding Collateral: Cover Photos & Facebook Frames 

  • General Marketing Collateral: Banner & Stand for future direct events

  • Corporate Sponsorship Pitch Book

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